We're Wallie

We believe everyone deserves to stay connected through their most cherished memories — especially when they need them most.

Our Name

Why ?

Wall + E-ink = Wallie
E-ink technology, designed for your walls.

But there's a sweeter story. Our daughter Ellie — the inspiration behind everything we do — has always written her name with a flourish. That playful, looping script became our logo. Wallie is our way of carrying a piece of her with us in everything we build.

ellie →
Ellie and her family
Why We Built Wallie

Ellie's Story

Wallie was born from our family's journey through pediatric brain cancer. When our daughter Ellie was diagnosed, we discovered how much our photos and memories meant during the hardest days.

In sterile hospital rooms, surrounded by machines and uncertainty, a simple photo became a lifeline. It reminded us of who we were fighting for — and what we were fighting to get back to.

Eventually, we asked ourselves: what if we could build something that might bring hope to other families battling pediatric cancer? From there, our Wallie giving model was born.

Thanks to the incredible care teams at Nationwide Children's Hospital, Ellie is now cancer-free and thriving in third grade. She's our inspiration every day.

Our First Mission

Our First Mission: Complete

For every Wallie purchased during our first holiday season, we provided one to a family facing their hardest days at Nationwide Children's Hospital.

90
Wallies previously provided to Nationwide Children's Hospital

Wallie previously provided 90 frames to oncology and long-term-care teams at Nationwide Children's Hospital, and they are now in families' hands. This was a one-time completed mission. Nationwide Children's Hospital is not a partner, sponsor or beneficiary of any current Wallie program.

Wallie team delivering frames during our first mission
Moving Forward

Our Ongoing Mission

The holiday campaign was just the beginning. We're committed to keeping families connected year-round — not just during the holidays.

We provide Wallie frames to families facing pediatric cancer, year-round. As the company grows, so does the number of families we can reach.

$45K+
Retail value of Wallie frames provided to date

What's Ahead

  • Expanding hospital partnerships
  • Annual holiday giving campaigns
  • Stories from families we've helped
  • New ways for our community to give back
Join the Waitlist

Is your family facing pediatric cancer?

We provide Wallie frames to families facing pediatric cancer. If your child is facing cancer — in treatment now or through it — or you know a family who is, let us know. We'll personally reach out to arrange delivery.

💚 Frames are provided on a first-come basis, as our giving program is funded. We'll be in touch when yours is ready.

Our Partners

Intrism Worthington, OH

See Wallie in Real Homes

Join Our Story

Every Wallie helps keep families connected — including yours.

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