We're Wallie

We believe everyone deserves to stay connected through their most cherished memories — especially when they need them most.

Our Name

Why ?

Wall + E-ink = Wallie
E-ink technology, designed for your walls.

But there's a sweeter story. Our daughter Ellie — the inspiration behind everything we do — has always written her name with a flourish. That playful, looping script became our logo. Wallie is our way of carrying a piece of her with us in everything we build.

ellie →
Ellie and her family
Why We Built Wallie

Ellie's Story

Wallie was born from our family's journey through pediatric brain cancer. When our daughter Ellie was diagnosed, we discovered how much our photos and memories meant during the hardest days.

In sterile hospital rooms, surrounded by machines and uncertainty, a simple photo became a lifeline. It reminded us of who we were fighting for — and what we were fighting to get back to.

Eventually, we asked ourselves: what if we could build something that might bring hope to other families battling pediatric cancer? From there, our Wallie giving model was born.

Thanks to the incredible care teams at Nationwide Children's Hospital, Ellie is now cancer-free and thriving in third grade. She's our inspiration every day.

2025 Mission Launch

Our First Mission: Complete

For every Wallie purchased during the 2025 holiday season, we gifted one to a family facing their hardest days at Nationwide Children's Hospital.

90
Wallies delivered to Nationwide Children's Hospital

Donated to oncology and long-term care staff on January 6, 2026. Families are now beginning to receive their frames.

Wallie team delivering frames at Nationwide Children's Hospital
Nationwide Children's Hospital
Moving Forward

Our Ongoing Mission

The holiday campaign was just the beginning. We're committed to keeping families connected year-round — not just during the holidays.

For every 8 Wallies sold, we donate one to a family facing pediatric cancer. It's a sustainable model that grows our impact alongside our community.

1 : 10
One Wallie donated for every ten sold

What's Ahead

  • Expanding hospital partnerships
  • Annual holiday giving campaigns
  • Stories from families we've helped
  • New ways for our community to give back
Join the Waitlist

Is your family facing pediatric cancer?

For every 10 Wallies sold, we donate one to a family in need. If your child is in treatment — or you know a family who is — add your name to our list. As sales come in, we'll reach out to coordinate your gift.

💚 Frames are gifted on a first-come basis as our 1:10 donations are funded by sales. We'll be in touch when yours is ready.

Our Partners

Intrism Worthington, OH

See Wallie in Real Homes

Join Our Story

Every Wallie helps keep families connected — including yours.

Shop Wallie Follow Our Journey