A wireless, digital frame in beautiful analog disguise.

E-ink displays look like real printed photos rather than glowing screens. They reflect ambient light exactly like paper does, creating a much more natural appearance. There's no glare, no eye strain, and they use dramatically less power.

Wallie utilizes cutting-edge E Ink Spectra™ 6 technology, the most advanced color e-paper display available, delivering unparalleled print-like quality, zero glare, and ultra-low power consumption. This technology is still relatively new and produced at a smaller scale than traditional LCDs, which influences the cost. We believe the unique aesthetic, year-long battery life, and seamless experience offer significant value beyond conventional digital frames. Early adopters will love showing off their Wallie. Seeing it for the first time is magical.

Wallie connects to your home WiFi network and syncs with your photos through our mobile app (available for iOS and Android). You can select existing albums, favorites, or create custom collections specifically for your Wallie frame.

Wallie's battery typically lasts 1 year with normal use, which we define as changing photos 3-4 times per day. Since e-ink only uses power when changing images (not while displaying them), Wallie only uses a tiny amount of power during the photo change process. And it's using virtually zero power between photo changes. Traditional digitlal frames rely on cords for power because LCDs are constantly using power even when the image isn't changing.

Charging is simple with the included USB-C cable. Thanks to the incredibly long battery life (up to a year!)—achieved through our energy-efficient e-ink display and smart cloud-based photo processing—you'll rarely need to. When you do, you have options: use the extra-long cable to charge it while it hangs (perhaps overnight), or easily take Wallie down for its "annual dusting" and charge it on a nearby counter.

That's the magic of e-ink at work! The brief "flicker" or refresh is part of the normal process for the e-ink display to "develop" the new image, clearing previous pigments to ensure clarity. Wallie uses the latest E Ink Spectra™ 6 color platform, optimized for rich, vibrant photo display with minimal power usage. This refresh ensures the highest image quality and contributes to the frame's paper-like appearance. In practice, you will rarely notice it since it only happens a few times a day, and you have the ability to customize your own schedule.

Absolutely! Wallie is designed to work with standard frame sizes. The Wallie display fits perfectly in an 11x14" frame with an 8x10" mat. We also offer a selection of premium custom frames designed specifically for Wallie.

To maximize battery life and ensure effortless operation, Wallie intelligently processes and optimizes your photos in the cloud before sending them to the frame. This strategic design choice offloads computationally intensive tasks, allowing the frame's processor and ultra-low-power e-ink screen to sip energy, contributing significantly to its year-long battery life. It ensures your Wallie remains focused on what it does best: beautifully displaying your memories with minimal energy draw.

Your privacy and photo security are paramount. All sensitive data, including your photos, is encrypted at rest using industry-standard practices. We employ robust security measures, including row-level security, ensuring only you and your authorized Wallie frames can access your images. We are committed to never using your personal data or photos for any other purpose. Your memories are yours alone.

Pre-orders are expected to ship by the end of July 2025. We'll send regular updates on production and shipping timelines to all pre-order customers. Your card will only be charged when your Wallie ships.

No. Your Wallie frame includes free, basic cloud connectivity for syncing and managing your photos. We provide generous cloud storage (comparable to a standard SD card) for each frame at no extra charge. Our aim is to ensure your Wallie brings you joy without hidden costs for its core functionality.

Wallie stems from personal desire and gap in the market. Our founder, with deep expertise in consumer mobile, IoT, and large-scale software systems (including patented tech on hundreds of millions of devices), saw that existing digital frames failed to elegantly solve the core desire: displaying cherished memories on our walls *without* the drawbacks of glowing screens or complex setups. The goal was clear: engineer a completely wireless, low-maintenance e-ink frame that seamlessly integrates into the home, making your camera roll feel like a natural part of your decor. Wallie is the result of that focused engineering and design effort.

Our mission is simple: to transform your walls into living galleries of your most cherished moments. We aim to bring the forgotten beauty of your camera roll into your daily life, offering a quiet, constant source of joy and connection, seamlessly integrated into your home's aesthetic.

We believe in flexibility and longevity. While our initial focus is delivering a seamless cloud-synced experience, we have plans on our roadmap to release open-source packages that would allow technically inclined users to self-host their Wallie connection. Stay tuned for updates!

Yes! We're excited about the future of Wallie. Following our initial launch with the 8x10" display (perfect for 11x14" frames), we are actively working on expanding the Wallie family with new sizes and potentially different form factors. Sign up for our newsletter to be the first to hear about new product announcements!

Yes, we're constantly innovating! While the core Wallie experience will always remain free, we plan to introduce optional premium services down the road. These could include advanced features like AI-powered photo curation/editing, expanded integrations, or other enhancements for users who want even more from their Wallie. Additionally, remember our plan to offer self-hosting options for maximum flexibility.

We're building Wallie for the long haul. However, we understand the importance of future-proofing. In line with our open-source plans, our goal is to provide users with the means (like self-hosting instructions or tools) to continue using their Wallie frames independently, ensuring your investment continues to bring you joy even if the cloud service were to change significantly in the distant future.