Looks like a print.
Changes like magic. Looks like a print. Changes like magic.

E-ink displays look like real printed photos rather than glowing screens. They reflect ambient light exactly like paper does, creating a much more natural appearance. There's no glare, no eye strain, and they use dramatically less power.

Wallie utilizes cutting-edge E Ink Spectra™ 6 technology, the most advanced color e-paper display available, delivering unparalleled print-like quality, zero glare, and ultra-low power consumption. This technology is still relatively new and produced at a smaller scale than traditional LCDs, which influences the cost. We believe the unique aesthetic, year-long battery life, and seamless experience offer significant value beyond conventional digital frames. Early adopters will love showing off their Wallie. Seeing it for the first time is magical.

Wallie connects wirelessly to your home network and syncs with your photos through our mobile app (available for Apple and Android). You can select existing albums, favorites, or create custom collections specifically for your Wallie frame.

Wallie's battery typically lasts 1 year with normal use (changing photos 3-4 times per day). E-ink only uses power when changing images, not while displaying them. When charging is needed, use the included USB-C cable—either charge it while hanging or take it down for easy charging.

That's the magic of e-ink at work! The brief "flicker" or refresh is part of the normal process for the e-ink display to "develop" the new image, clearing previous pigments to ensure clarity. Wallie uses the latest E Ink Spectra™ 6 color platform, optimized for rich, vibrant photo display with minimal power usage. This refresh ensures the highest image quality and contributes to the frame's paper-like appearance. In practice, you will rarely notice it since it only happens a few times a day, and you have the ability to customize your own schedule.

Absolutely! Wallie is designed to work with standard frame sizes. The Wallie display fits perfectly in an 11x14" frame with a 13" mat. We also offer a selection of premium custom frames designed specifically for Wallie.

Photos are processed and optimized in the cloud before sending to your frame, maximizing battery life by reducing on-device processing. All photos are encrypted at rest with industry-standard security. Only you and your authorized frames can access your images—we never use your photos for any other purpose.

Orders placed today typically ship within 4-6 weeks. We'll send regular updates on production and shipping timelines to all customers. Your card will be charged when your order is processed.

No. Your Wallie frame includes free, wireless cloud connectivity for syncing and managing your photos for the life of the frame.

Wallie stems from personal desire and gap in the market. Our founder, with deep expertise in consumer mobile, IoT, and large-scale software systems (including patented tech on hundreds of millions of devices), saw that existing digital frames failed to elegantly solve the core desire: displaying cherished memories on our walls *without* the drawbacks of glowing screens or complex setups. The goal was clear: engineer a completely wireless, low-maintenance e-ink frame that seamlessly integrates into the home, making your camera roll feel like a natural part of your decor. Wallie is the result of that focused engineering and design effort.

Our mission is simple: to transform your walls into living galleries of your most cherished moments. We aim to bring the forgotten beauty of your camera roll into your daily life, offering a quiet, constant source of joy and connection, seamlessly integrated into your home's aesthetic.

Yes! We're excited about the future of new Wallie products. Following our initial launch with the 13" display (perfect for 11x14" frames), we are actively working on expanding the Wallie family with new sizes and potentially different form factors. Sign up for our newsletter to be the first to hear about new product announcements!

Yes, we're constantly innovating! While the core Wallie experience will always remain free, we plan to introduce optional premium services down the road. These could include advanced features like AI-powered photo curation/editing, expanded integrations, or other enhancements for users who want even more from their Wallie.